Calculators, generators, and templates for every stage of an influencer campaign — from setting rates to vetting creators to drafting briefs that don't get ignored. No login, no paywall, no email capture. Built by the team at Jem Social.
What should an Instagram nano cost? What's a UGC Reel really worth? Get a rate estimate by platform, tier, niche, engagement, and usage rights. Stop guessing and start negotiating with 2025 benchmark data. The free influencer rate calculator most brands use before they spend a dollar.
Try the calculator →Vet a creator (or check your own ER) in seconds. Plug in likes, comments, followers — see how it compares to 2025 benchmarks by tier on Instagram, TikTok, and YouTube. Brands ask this number first; know it before they do.
Try the calculator →Stop sending the blank Google Doc. Enter your brand, goal, and budget — get a complete, ready-to-send influencer campaign brief template with deliverables, FTC guidelines, and content direction. Creators reply faster when the brief actually answers their questions.
Try the generator →Land more brand deals with pitches that actually get replies. Tell us about you and the brand you want to work with — get a personalized cold pitch and follow-up email in seconds. Templates that don't sound like templates.
Try the generator →Different tool depending on where you are in your campaign. Match yourself to a row below.
Influencer marketing tools are calculators, templates, and generators that remove the guesswork from the most common decisions in a creator campaign — pricing, vetting, briefing, and outreach. Most brands and creators learn these decisions the slow way: a few bad campaigns, a few underpaid (or overpaid) creators, a few brand pitches that go to spam. Free tools shortcut that learning curve.
The four tools on this page cover the full workflow. They're meant to be used together: a brand might write a brief with the Brief Generator, size the budget with the Rate Calculator, then check each creator with the Engagement Calculator before signing. A creator might check their own engagement rate, then craft outreach with the Pitch Generator.
All four are free to use forever. No login. No email capture. No paywalled results.
The tools are designed to fit a real campaign workflow. Here's how brands and creators typically chain them.
These are the numbers our calculators use as defaults — sourced from public 2025 reports from Collabstr, HypeAuditor, Modash, and Social Cat. Individual numbers vary widely by niche, region, and creator quality; use as starting points, not absolutes.
TikTok engagement rates run higher across all tiers — nano creators on TikTok regularly hit 9–15% engagement. YouTube engagement is measured differently (view-through, watch time) and isn't directly comparable.
Usage rights, exclusivity, and whitelisting can add 50–200% to the base rate. The Rate Calculator includes adjustments for all of these.
The benchmarks in these tools come from public 2025 industry reports from Collabstr, HypeAuditor, Modash, and Social Cat, combined with internal data from the 1,000+ brands and 30M+ creator profiles inside Jem Social. We update the underlying data quarterly; the calculators reflect the most recent benchmark cycle.
These calculators help you decide. Jem Social gives brands access to 30M+ verified creators searchable by niche, platform, engagement rate, and location — plus contracts, escrow payments, and real revenue tracking. No agency. No guesswork. $69/mo, free 7-day trial.
Whether you're a brand just starting with influencer marketing or a creator trying to land your next brand deal, these tools remove the guesswork from the most common questions in the industry: What should I pay? Is this creator legit? How do I brief a creator properly? How do I pitch a brand without getting ignored?
All four tools are completely free, require no login, and return results instantly. Built and maintained by the team at Jem Social, an influencer marketing platform with 30M+ creator profiles.