See what brands are actually paying creators in 2026 — across Instagram, TikTok, YouTube, and beyond. Built on real market data.
Use the table as a starting point — the calculator above dials in your specific number.
| Tier | Followers | IG Reel | TikTok | YouTube |
|---|---|---|---|---|
| UGC | N/A | $150–400 | $100–300 | $200–600 |
| Nano | 1K–10K | $100–500 | $50–300 | $200–800 |
| Micro | 10K–100K | $500–3K | $200–1.5K | $500–5K |
| Macro | 100K–1M | $3K–15K | $1.5K–8K | $5K–20K |
| Mega | 1M–10M | $15K–50K | $8K–30K | $20K–80K |
| Celebrity | 10M+ | $50K+ | $30K+ | $80K+ |
Source: Influencer Marketing Hub, Shopify, Collabstr & Meltwater 2026. US market.
Usually, yes. A 50K micro at 8% engagement outprices an 80K creator at 1.5% almost every time — smaller accounts convert better. Drag the engagement slider to see the swing.
Usage rights define where and how long a brand can use a creator's content. Organic reposts add 10–20%. Paid ads licensing adds 40–60%. Whitelisting runs ~50%. Full perpetual buyout adds 150%+. Negotiate upfront — this is the #1 reason budgets blow up.
UGC creators make content for you to post on your own channels. No audience required. Influencers post to their own audience. UGC runs 60–80% cheaper because you're paying for content, not reach.
YouTube — roughly 2 to 2.5× Instagram for comparable tiers. Long-form takes longer to produce. Instagram Reels are second. TikTok runs 15–20% cheaper than IG but often delivers outsized ROI.
Finance and fintech — up to +40% over lifestyle. Beauty and fashion sit just behind. Nonprofit/cause typically runs 10–15% below average.
Built on real market data from 30M+ creator profiles, refreshed 2026. Ranges are accurate starting points. Individual creators price differently based on exclusivity and representation.
From $69/mo. Find creators in your range, book them, track real sales — all in one place.