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These are the market rates for UGC content in 2025. Rates have increased significantly as brands allocate more budget to UGC over polished studio content. Use these as a baseline and adjust based on your niche, content quality, and turnaround speed.
| Experience | Raw Video | Edited Video | Photo | Paid Ad Usage |
|---|---|---|---|---|
| Beginner (<6 mo) | $50–$100 | $100–$200 | $30–$75 | +25–50% |
| Intermediate (6–18 mo) | $100–$200 | $200–$400 | $75–$150 | +50% |
| Experienced (18+ mo) | $200–$400 | $350–$600 | $100–$250 | +50–75% |
| Expert (3+ yrs) | $300–$600 | $500–$1,200 | $200–$500 | +75–100% |
Beginner UGC creators typically charge $50–$200 per video. Intermediate creators (6–18 months experience) charge $150–$400. Experienced creators with strong portfolios charge $300–$700+. Expert and agency-level creators command $500–$1,500+ per video. Always charge separately for usage rights — a brand running your video as a paid ad should pay 50–100% on top of your base rate.
Yes, always. When a brand wants to run your content as paid ads, use it on their website, or repurpose it beyond organic posts, they’re extracting significant additional value from your work. Organic usage is typically included in your base rate. Paid ad whitelisting should add 50–100% for a 3–6 month license. A full buyout (unlimited use, forever) should be 2–3x your base video rate.
Raw video is unedited footage delivered straight from your camera. Brands use it to edit themselves or repurpose in their own production workflow. Edited video includes your editing, captions, music, transitions, and polish. Edited video should always cost 40–60% more than raw because of the additional time and creative work involved. Many brands specifically request raw footage to maintain full creative control.
Copy your rate card from this generator and paste it into a Notion page, Google Doc, or Canva template to make it visually branded. Send it as a link — never as a PDF attachment, which can trigger spam filters. Include your rate card link in your media kit, in your pitch emails, and in your Jem Social creator profile so brands can see your rates before reaching out.
Jem Social helps creators manage every pitch, track follow-ups, and close deals — built for creators who are serious about brand partnerships.
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