Plug in likes, comments, and followers. Get the engagement rate in seconds, plus how it stacks up against 2026 tier benchmarks. Built for brands vetting creators and creators packing their media kits.
Use these to evaluate any creator. ER naturally decreases as follower count grows — always compare within the same tier.
| Tier | Followers | Poor | Below avg | Average | Good | Excellent |
|---|---|---|---|---|---|---|
| Nano | 1K–10K | <1.5% | 1.5–2.5% | 2.5–4% | 4–6% | >6% |
| Micro | 10K–100K | <1% | 1–1.8% | 1.8–3% | 3–5% | >5% |
| Macro | 100K–1M | <0.5% | 0.5–1% | 1–2% | 2–3.5% | >3.5% |
| Mega | 1M+ | <0.3% | 0.3–0.7% | 0.7–1.5% | 1.5–2.5% | >2.5% |
| TikTok | ||||||
| Nano | 1K–10K | <3% | 3–5% | 5–8% | 8–12% | >12% |
| Micro | 10K–100K | <2% | 2–3.5% | 3.5–6% | 6–9% | >9% |
| Macro | 100K–1M | <1% | 1–2% | 2–4% | 4–7% | >7% |
| Mega | 1M+ | <0.5% | 0.5–1.2% | 1.2–2.5% | 2.5–5% | >5% |
Sources: Collabstr, HypeAuditor 2026 Benchmark Report, Modash, Social Cat. Benchmarks are averages across niches — fashion and beauty typically run lower; education and finance typically run higher.
Instagram: (Likes + Comments + Saves) ÷ Followers × 100. Saves are optional but improve accuracy — Instagram's algorithm weights them heavily because saves signal genuine value.
TikTok: (Likes + Comments + Shares) ÷ Followers × 100. Shares matter more on TikTok because they represent intent to spread content, which the algorithm rewards.
For best results, average your last 10–15 posts. Single posts get skewed by virality or duds.
If you're running an influencer campaign, ER is the second number to check (after audience demographics). It separates creators who drive action from creators who just look good in a screenshot.
Your ER is the first question on every brand brief. Have the number ready:
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