Is Jem Social for me?

Jem Social is built for consumer & B2B brands. It’s ideal for brands at any stage of influencer marketing. Sign up for a 1-week free trial and give it a try.

Do you offer monthly plans?

Yes, we do! Our monthly plans are ideal if you need flexibility. Paying month-to-month works well if you run influencer campaigns seasonally.

How do payments work through the app?

Brands will submit payment to start the collaboration. Creators receive payouts once the collaboration is complete.

Does Jem Social provide strategy calls?

Yes, we offer custom strategy for Dynomite plans or higher. If you need a one-off strategy call, reach out to info@jem.social and we can provide a strategy call with a custom quote.

What if I waste my money on influencer marketing?

Evergreen content is never a waste. We always suggest start working with smaller creators first for creative testing to see what kind of content is converting better for your brand.

What happens if I pass the limits of my plan?

Very few users ever hit the limits of their plan per month. In rare cases that you do go over the limits of your plan, you can purchase more credits.

Jem Social

Campaign Brief
Generator

Stop sending blank templates to creators. Answer a few questions about your campaign and get a complete, ready-to-send brief in seconds.

Instant — no loading wait Complete brief + outreach summary Free for brands

1About Your Brand

Brand Name

Industry / Category

Product or Service

2Campaign Details

Campaign Goal

Platform

Budget / Compensation

Timeline

Creator Tier

Target Audience (optional)

3Content Direction

Tone

Authentic & Natural Professional & Polished Fun & Playful Educational

Content Must-Haves (optional)

Content To Avoid (optional)

Campaign Hashtag (optional)

Discount Code for Creators (optional)

Your Campaign Brief Ready to send

Use this shorter version for initial creator outreach. Attach the full brief once they express interest.

Find Creators to Send This Brief → See How Jem Social Works

Jem Social gives you access to 30M+ verified creators — search by niche, platform, follower count, and engagement rate.

What a Complete Influencer Campaign Brief Includes

Most brands send creators a half-filled Google Doc or a vague one-liner. A complete brief reduces revisions, increases creator acceptance rates, and ensures the content you receive is actually usable. Here’s what every section should cover:

Brand Overview

2–3 sentences about who you are and what you stand for. Creators need to quickly assess if there’s authentic alignment before saying yes.

Campaign Goal & KPIs

Be specific. "Brand awareness" is not a KPI. "50K impressions across 5 creators" is. Creators perform better when they know exactly what success looks like.

Deliverables

List every post type, quantity, format, and platform. Ambiguity here leads to the most disputes. "1 Instagram Reel + 2 Stories" is better than "a couple of posts."

Timeline & Deadlines

Include draft submission date, approval turnaround time, and go-live date. Without this, content will be late. Every time.

Content Guidelines

Key messages, tone, dos and don'ts. Give direction without over-scripting. Creators who feel creatively constrained produce worse content.

Compensation & Usage Rights

Always include your budget range and content usage terms upfront. Creators who find out later you want to run their content as paid ads — without agreed compensation — will not work with you again.

Frequently Asked Questions

What should be included in an influencer campaign brief?

A complete brief covers: brand overview, campaign goal and KPIs, target audience, specific deliverables with quantity and format, timeline and approval deadlines, content dos and don’ts, compensation details, FTC disclosure requirements, and content usage rights. Every section exists for a reason — missing any one of them creates confusion that costs you time and money in revisions.

How long should an influencer campaign brief be?

One to two pages maximum for the creator-facing brief. Longer briefs with excessive requirements lead to lower acceptance rates — creators take one look and move on. For complex campaigns, use a one-page summary for initial outreach and attach the full brief once they’ve expressed interest. That’s exactly what our generator produces.

Should I include the budget in my influencer brief?

Yes, always. Hiding the budget wastes everyone’s time and signals inexperience. You don’t need to give an exact number, but include a range. Creators who see "compensation to be discussed" will often skip your brief entirely — they’ve been burned before.

Do I need a separate brief for each influencer?

No — one campaign brief can be sent to multiple creators, with only the opening personalized per creator. Adjust the greeting and reference their specific content style if you want higher acceptance rates. The core deliverables, timeline, and compensation can stay consistent across the entire campaign.

What’s the difference between a campaign brief and a creative brief for influencers?

A campaign brief covers the overall campaign: goals, creator requirements, timeline, deliverables, and terms. A creative brief focuses specifically on the content: messaging, tone, visual style, and specific talking points. For nano and micro-influencer campaigns, one combined document works well. For larger campaigns with macro or mega creators, separate documents can be cleaner.

Brief Written. Now Find the Creators.

Jem Social gives you access to 30M+ verified creators searchable by niche, platform, follower count, and engagement rate — so you can find the right people to send your brief to.

Search Verified Creators Free →

Campaign BriefGenerator