Best UGC platforms compared: pricing, fees and content rights

Pricing, fees and content rights, side by side

Jem Social (ours) first, then sorted by published starting price. Checked November 2–3, 2026. Prices change, so check each pricing page before you buy.

How fast content arrives

Turnaround times, as each platform states them:

• JoinBrands: most brands get content 3–7 days after launching a campaign.
• Insense: creator applications arrive 1–3 business days after you post a brief, and content can arrive in as few as 7–10 business days.
• Trend: about 2–3 weeks on average to get all your content.
• Billo, Influee, Collabstr and Cohley don't state a turnaround on the pages we checked.

What to compare before you choose a UGC platform

• How creator pay works. Jem Social, JoinBrands, Influee, Collabstr and Insense charge for the platform, and you pay creators on top. Billo and Trend include creator pay in the price per video or package. Cohley quotes on request.
• Fees on creator payments. They run from 5% to 20% across the platforms here. Check who pays: you, the creator or both.
• Content rights. Running UGC as paid ads needs usage rights. Billo, JoinBrands, Insense, Trend and Cohley state broad or perpetual rights. On Jem Social, you agree rights with each creator as part of the deal. Get the rights in writing before you spend on ads.
• Billing terms. Collabstr's paid plans need annual billing, and Insense's need quarterly or annual billing. Compare what you'd pay month to month.
• Who picks the creator. On Jem Social you search creators and choose who to brief. On Insense and Influee you post a brief and creators apply.

Where Jem Social fits

Jem Social costs $69/month, billed monthly, after a 7-day free trial. That's the lowest monthly subscription of the 8 platforms here, under JoinBrands Start-up ($99), Influee ($229), Collabstr Pro ($249, billed annually) and Insense Brand ($400, billed annually). Brands pay a 10% fee on creator payments, waived on custom plans. You search 30M+ creators, including 8,324 US creators tagged UGC with 5,000+ followers. You filter by niche, city, followers and engagement, then see each creator's email, audience data and rate estimate. You message and pay creators in Jem, with funds held until you approve the content.

Jem isn't the right fit if you want a fixed price per video with creator pay included: Billo and Trend do that. If you want someone to run the program for you, use Cohley's managed service or an agency.

See what the data looks like: UGC creators, micro influencers. Not sure what to pay a creator? Try the UGC Rate Card Generator.

Each platform at a glance

Billo (UGC video marketplace). Best for: Brands that want UGC video ads bought per video instead of a software subscription. Pricing: Videos start at $99 each with creator pay included. No subscription is needed and packs are prepaid; CreativeOps is from $149/month and managed service from $2,000/month. Full usage rights once you approve a video. Source: Billo pricing explainer, checked November 3, 2026.

JoinBrands (UGC, affiliate and influencer marketplace). Best for: Brands that want pay-as-you-go UGC with a free plan to start. Pricing: Free plan with a 15% platform fee. Start-up $99/month (12% fee), Pro $299/month (10%) and Max $499/month (8%); annual billing is 10% off. UGC videos from $25 and images from $10, with unlimited usage rights. Source: joinbrands.com/pricing, checked November 2, 2026.

Influee (UGC platform). Best for: Brands that want to post campaigns to a global creator network, month to month. Pricing: $229/month, cancel anytime, plus creator pay and a 10% marketplace fee. Creator payments are held in escrow until you approve the content. Source: influee.co/pricing, checked November 2, 2026.

Collabstr (creator marketplace). Best for: Brands that want to browse creator profiles with prices shown upfront and book directly. Pricing: Free plan with a 10% hiring fee. Pro $249/month (10% fee) and Premium $333/month (5% fee), both billed annually. Creators pay a separate 15% on their payout. Source: collabstr.com/pricing, checked November 2, 2026.

Insense (UGC and influencer campaigns). Best for: Brands producing UGC for paid social. Pricing: Trial from $650 for one month (20% marketplace fee). Brand $400/month billed annually or $500/month billed quarterly (10% fee); Agency from $800/month billed quarterly (7% fee). UGC from $100 per video, paid on top. Full digital copyright once content is approved and paid for. Source: insense.pro/pricing, checked November 2, 2026.

Trend (UGC photo and video packages). Best for: Brands that want a fixed package price with creator pay included. Pricing: Starter is $550 for up to 6 videos or 15 photos ($91.67 per video). No contracts or setup fees. Full licensing and distribution rights; about 2–3 weeks to get all your content. Source: trend.io/pricing, checked November 2, 2026.

Cohley (managed UGC programs). Best for: Brands that want creator recruiting, contracting and payments handled for them. Pricing: On request, starting with an optional 3-month paid pilot. Usage rights in perpetuity across all channels. Source: cohley.com/plans, checked November 2, 2026.

The best UGC platforms for creators

If you make UGC, a platform is where brands find you and pay you. Two things matter most: what it costs to join, and how much it takes from each payout.

• Jem Social. The creator plan is free ($0/month). Jem Premium is $20/month, cancel anytime, and lets you pitch 30,000+ brand contacts with AI-personalized emails and automatic follow-ups. Deals booked on Jem run through escrow. Jem's fee on your payout is 15% on the free plan and 8% on Premium.
• Billo. Creator pay is included in the brand's video price, and Billo says creators receive the full amount shown for the job.
• Collabstr. Creators pay a 15% fee on their payout.
• Insense and Influee. Brands post briefs and creators apply. You're paid through the platform, and Influee holds payment in escrow until the brand approves your content.
• JoinBrands and Trend also hire UGC creators. Check each one's creator page for how jobs and payouts work.

New to UGC? Read how to earn money as a UGC creator or browse creator opportunities.

How we checked these prices

We read each platform’s own pricing page on November 2–3, 2026 and recorded only what it publishes, in US dollars. Billo’s price and terms come from Billo’s own pricing explainer. We didn’t use review scores or third-party estimates. Jem Social is our product and is listed first. Prices change often, so check the linked page before you buy. Spotted a change? Email info@jem.social.

Then $69/month, billed monthly: the lowest monthly subscription of the 8 UGC platforms compared here. Search 30M+ creators by niche, city, followers and engagement, and pay them with funds held until you approve the content.