
An agency runs influencer marketing for you, but at a cost. Compare your options, then bring campaigns in-house with Jem Social.
Get StartedUnderstand what an influencer marketing agency does, the pros and cons, and when a platform is the smarter, more cost-effective choice.
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An agency plans and runs influencer campaigns for brands, handling strategy, creator selection, outreach, contracts, content management and reporting, so brands can use influencer marketing without building the expertise in-house.
It can be for brands that want fully managed execution and have the budget for it. Brands that want more control and lower costs often prefer running campaigns in-house with a platform.
Agencies typically charge through retainers, project fees or a percentage of campaign spend, on top of what creators are paid, making them a meaningful investment best suited to larger budgets.
Pros include expertise, time savings and existing creator relationships. Cons include higher cost, less control, and the agency often retaining ownership of relationships and data.
Yes. A platform like Jem Social gives your team the same core capabilities, discovery, vetting, outreach, management and reporting, so you can run campaigns in-house efficiently and affordably.
Choose an agency for hands-off, fully managed execution. Choose a platform to build an in-house, cost-effective, repeatable capability while keeping ownership of your creator relationships and data.
Many brands start with an agency, then move in-house with a platform once influencer marketing becomes a core channel and they want more control, faster iteration and lower ongoing costs.
Skip the agency markup. Jem Social gives your team discovery, vetting, outreach and reporting in one platform, so you keep control of your campaigns and your budget. Explore Jem Social.
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