The 3-month influencer marketing plan for ELEVYN Studios in Houston: trade studio time for creator posts, build buzz, then turn it into bookings.
Sesh Coworking case study · Midtown Houston2,000 new followers.25% more conversions.
Sesh Coworking runs a 20,000-square-foot coworking space in Midtown Houston, billed as the city's first female-focused and LGBTQIA+ affirming coworking space. Jem Social ran its influencer marketing. Sesh gained 2,000 new followers, its website visits rose 39%, and conversions grew 25% across event space bookings, coworking memberships and office leads.
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Sesh × Jem SocialInfluencer campaign
- New followers
- +2,000
- Website visits
- +39%
- Conversions
- +25%
Conversions = event space bookings, coworking memberships and office leads, combined.
Sesh Coworking campaign results
2,000new followers for Sesh
+39%uplift in website visits
+25%more conversions across bookings, memberships and office leads
- Business
- Sesh Coworking, 2808 Caroline St, Midtown Houston, TX
- The goal
- Build local awareness and turn it into bookings, memberships and office leads
- What Jem Social did
- Ran an influencer marketing campaign for Sesh
- Result
- 2,000 new followers, 39% more website visits, 25% more conversions
Meeting rooms at Sesh Coworking. Photos: Sesh Coworking
The space
One building, five ways to book it.
Sesh opened in early 2020 and grew into two full floors on Caroline Street: The Parlor on the ground floor and The Loft upstairs. It says it provides "safe spaces for professional folks to work, gather and grow," and it attracts mission-driven brands, teams of 3 to 10, freelancers, small businesses and creatives.
That mix is what makes marketing a space like Sesh hard. A freelancer wants a day pass, a growing team wants an office, and an event planner wants a room for 100 people. Every one of them has to hear about Sesh first.
- Where
- 2808 Caroline St, Midtown Houston, TX 77004, with free parking and rail access
- Size
- 20,000 square feet across two floors
- Coworking
- Shared space from $25 a day, dedicated desks at $429 a month
- Offices
- Private offices for teams of 1 to 15, from $499 a month
- Meetings and events
- Meeting rooms from $21 an hour, event space for 100+ people
Jem Social isn't part of Sesh. Details and prices from seshcoworking.com, checked October 26, 2026.
Why creators
Why influencer marketing fits a coworking space.
People don't pick a coworking space from a floor plan. They pick it for the feel of the room and the people in it, and a listing photo can't show either one. A creator whose followers already trust them can.
Sesh also knows exactly who it's for. Its site calls it Houston's coworking space for creative agencies, mission-driven brands, women, POC and the LGBTQ+ community. Creators who already speak to those communities reach the people most likely to join.
And when creators are local, their followers can actually visit. A follower 15 minutes from Midtown can book a tour this week, which a bigger audience in another state never will.
A coworking space sells a feeling. Local creators are how you show it.
The results
Seen. Visited. Converted.
The campaign moved Sesh at every step: more people found it, more people visited its website, and more people booked a room, joined or asked about an office.
- 01 · Seen+2,000new followers
2,000 more people now see Sesh's events, open desks and offices every time it posts.
- 02 · Visited+39%website visits
More people went to Sesh's website, where the next step is a tour, a day pass or a room booking.
- 03 · Converted+25%conversions
More event space bookings, coworking memberships and office leads.
Results from Sesh Coworking's influencer campaign with Jem Social. Conversions combine event space bookings, coworking memberships and office leads.
Where the 25% came from
One campaign, every part of the business.
Brand awareness
2,000 new followers
A bigger audience for every event, open desk and office Sesh posts about, long after the campaign ends.
Event space
More event space bookings
More bookings for Sesh's meeting rooms and its event space, which holds 100+ people.
Coworking
More coworking memberships
More people signing up to work from Sesh's shared floors and dedicated desks.
Offices
More office leads
More inquiries for Sesh's private offices, which fit teams of 1 to 15.
The playbook
How to market a coworking space with local influencers.
This is for coworking operators, flex office owners and venue managers. Use Sesh's results as the model.
Know who your space is for.
Sesh is built for women, POC, the LGBTQ+ community, mission-driven brands and small teams. Pick creators whose followers look like the members you want.
Book creators your city already follows.
Followers who live nearby can book a tour this week. Filter creators by city and audience location, not just follower count.
Promote more than desks.
Sesh sells day passes, desks, private offices, meeting rooms and event space. Show the space the way different visitors use it, so one campaign reaches freelancers, growing teams and event planners.
Give followers one next step.
Sesh's homepage leads with three actions: book a tour, buy a day pass or book a room. Link each creator post to the one that fits it.
Track followers, visits and conversions, then rebook the winners.
Sesh's results came down to three numbers: new followers, website visits and conversions. Track the same three per creator, and rebook the creators who moved them. On Jem Social, rebooking takes one click.
FAQ
Questions about Sesh Coworking and the campaign.
Where is Sesh Coworking?
Sesh Coworking is at 2808 Caroline St in Midtown Houston, TX 77004. It has free parking and rail access, and it's close to Midtown's restaurants, gyms and shops.
What does Sesh Coworking offer?
As listed on October 26, 2026: shared coworking from $25 a day, dedicated desks at $429 a month, private offices for teams of 1 to 15 from $499 a month, meeting rooms from $21 an hour, and event space for 100+ people. Membership isn't required, and kids are welcome.
Who is Sesh Coworking for?
Sesh was billed as Houston's first female-focused and LGBTQIA+ affirming coworking space when it opened its expanded ground floor in 2022. It attracts mission-driven brands, teams of 3 to 10, freelancers, small businesses and creatives.
What results did Sesh get from influencer marketing?
Sesh gained 2,000 new followers, saw a 39% uplift in website visits, and got 25% more conversions across event space bookings, coworking memberships and office leads.
Does influencer marketing work for coworking spaces?
It worked for Sesh. People choose a coworking space for how it feels and who's in it, so local creators can show that to followers who live close enough to visit, then send them to a tour, a day pass or a room booking.
Is Jem Social part of Sesh Coworking?
No. Jem Social ran Sesh's influencer marketing campaign. To tour the space, buy a day pass or book a room, go to seshcoworking.com.
How can I find Houston influencers for my business?
Jem Social's Influencer Finder searches 30M+ UGC creators and influencers, including creators based in Houston. Reach 50 creators at a time, hold payment in escrow until the content ships, and track views and engagement per creator. It's $69/mo (reg. $99) after a 7-day free trial.
Got a space to fill?
Find local creators your future members already follow with Influencer Finder, pay them through escrow, and track every post and its results in one place on Jem Social.
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