Creative studios thrive on consistency — not just stunning aesthetics. And for ELEVYN Studios in Houston, we’re mapping out a 3-month influencer marketing strategy to drive awareness, boost demand, and fill their booking calendar without heavy ad spend.
Here’s exactly how we’re doing it — and how you can apply it to your own space.
🔁 Phase 1: Trade Access for Awareness (Weeks 1–4)
We’ll start by identifying 10–15 local creators across categories:
- Podcasters
- Lifestyle influencers
- Photographers and models
- YouTubers and TikTok creators
Each will be offered free or discounted use of the studio in exchange for:
✅ Location tags
✅ Behind-the-scenes content
✅ Mentions in captions and content
✅ Word-of-mouth referrals
The key here is finding creators with engaged, local audiences — people likely to book a studio themselves or recommend it to others.
🎯 Phase 2: Build the Buzz (Weeks 5–8)
Once we’ve seeded initial content, we’ll focus on amplification:
- Encourage creators to post more than once (e.g., pre-shoot prep, shoot day, final results) -- in the agreement have the creator tag their studio landing page or booking link
- Repost and tag their content on ELEVYN’s page
- Launch an “ELEVYN Creator of the Week” series to keep the momentum going
- Track which creators are driving the most engagement and referrals using Jem Social -- rinse and repeat
This phase is about consistency and social proof. When multiple creators are organically shouting out the space, it starts to feel like the place to be.
📈 Phase 3: Turn Visibility Into Bookings (Weeks 9–12)
In the final stretch, we’ll launch:
- A referral program for influencers (book 3 friends, get your next shoot free)
- A time-limited discount for new bookings coming from creator posts
- Instagram Story Highlights showing who’s shooting and what the space offers
- A monthly UGC recap reel to keep the page active and engaging
With a growing content library, real testimonials, and creators tagging ELEVYN all month, we’ll drive FOMO and make it easier for new clients to book with confidence.
🎬 What We Expect to See:
- 3x more inbound booking requests
- A waitlist forming for weekend slots
- 1, 3, or 6 month contracts locked in
- More followers, but more importantly — more local leads
- A content engine that keeps marketing ELEVYN long after the 3-month push ends
Final Tip for Studio Owners:
Influencer marketing isn’t about vanity metrics — it’s about visibility that moves people to book.
With the right creators, the right exchange, and the right storytelling, your space can become the go-to for content creation in your city.
If you're ready to run something like this, reach out — we’re happy to guide you through it with Jem Social.
👉 Want the template we’re using for ELEVYN? We're happy to provide you a demo and strategy once you sign up.el
.png)
.png)
