The platform brands use to find influencers

Define who you want to reach, then look for creators whose audience and content match. A discovery platform like Jem Social makes this fast by filtering creators by audience quality, engagement, and fit.

Look for audience relevance, real engagement, content that matches your brand's style, and reliability. Those signals matter far more than reach when choosing creators.

It varies. What creators charge depends on follower count, engagement, content format, and usage rights, and costs are often negotiable when the brief and budget are clear.

YouTube and Twitch are core for gaming, with TikTok strong for clips and highlights.

Yes. Direct collaboration is common and often more cost-effective. With Jem Social you can find and evaluate creators on your own, bringing in an agency only for larger programs.

Check engagement rate, audience authenticity, past brand work, and whether their content style fits your brand, and watch for fake followers. Jem Social surfaces these signals so you can vet creators before reaching out.

Define success before launch. Common KPIs include engagement rate, reach, click-throughs, conversions, and cost per result; tracking these per creator shows which creators drove real outcomes.