The platform brands use to find influencers

An Influencer Talent Agency typically handles the heavy lifting of influencer campaigns: finding influencers, negotiating, coordinating content, and measuring performance. Brands that want more control can use a discovery platform like Jem Social to find influencers without an agency.

Agency pricing varies: retainers, per-project fees, or a percentage of media spend are all common, scaled to campaign size and how much they manage. Sourcing creators directly through a platform like Jem Social can reduce that overhead.

You can run campaigns yourself. With a discovery platform like Jem Social handling the hard part, finding and vetting creators, many brands manage outreach and content directly and use an agency only for scale or complexity.

An agency manages campaigns for you (sourcing, outreach, contracts, and reporting) for a fee or retainer. A platform like Jem Social gives you the tools to do discovery and vetting yourself, keeping you in control and lowering cost. Agencies offer convenience; platforms offer control.

Match the agency's roster, niche expertise, and reporting to your goals, check references and past results, and clarify pricing and who owns the creator relationships. If you'd rather keep control and cost down, a discovery platform like Jem Social is an alternative.

Yes, if you set it up that way. Clear briefs, content approvals, and direct creator relationships keep you in control. Sourcing creators yourself through a platform like Jem Social gives you the most direct say over messaging.

It varies, but agencies usually need time to brief, source, and contract, often a few weeks. Sourcing creators directly through a platform can compress that, moving from discovery to outreach in days.