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The Jem Social Blog

Creator marketing, minus the guesswork.

Playbooks for brands booking UGC creators and influencers, and for creators turning content into paid deals. Written by the team that runs both sides of the marketplace.

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Influencer Marketing Tips
launch
Case Study: How Kahlab Plans to Reach 1,000 Paying Subscribers with Jem Social’s Influencer Discovery Tool
For brands
Influencer Marketing Tips

Case Study: How Kahlab Plans to Reach 1,000 Paying Subscribers with Jem Social’s Influencer Discovery Tool

How Kahlab plans to use local creators, free studio sessions and Jem Social's influencer discovery tool to launch in Houston and reach 1,000 paying subscribers.

Bree Flemings
Founder & CEO, Jem Social
August 8, 2025
4

Latest posts

UGC
ugc
How to Become a UGC Creator With No Followers
For creators
UGC

How to Become a UGC Creator With No Followers

Learn how to become a UGC creator with no followers: build samples, set a rate, find paying brands and land your first booking.

Bree Flemings
October 26, 2026
6
UGC
ugc
What Is UGC? User-Generated Content Explained for Brands
For brands
UGC

What Is UGC? User-Generated Content Explained for Brands

What UGC means for brands: organic vs creator-made UGC, how it differs from influencer marketing, common formats, rights, FTC rules and how to get it.

Bree Flemings
October 26, 2026
11
Campaigns
christmas
Christmas Facebook Ads: 4 UGC Concepts to Run After Cyber Monday
For brands
Campaigns

Christmas Facebook Ads: 4 UGC Concepts to Run After Cyber Monday

Four Christmas Facebook ad concepts to brief UGC creators on after Cyber Monday, with Meta specs, 2026 shipping cutoffs, ad review timing and budgets.

Bree Flemings
October 26, 2026
11
Campaigns
stories
Instagram Story Ads: 5 Black Friday Concepts Torn Down
For brands
Campaigns

Instagram Story Ads: 5 Black Friday Concepts Torn Down

Instagram Story ad specs for 2026, plus five Black Friday concepts torn down into hooks, frame-by-frame structure, CTA stickers, creator briefs and tests.

Bree Flemings
October 26, 2026
11
Brand deals
pr
How to Get PR Packages: 7 Mistakes That Keep Brands From Picking You
For creators
Brand deals

How to Get PR Packages: 7 Mistakes That Keep Brands From Picking You

How to get PR packages as a nano or micro creator: how brands choose, seven mistakes to fix, a copyable pitch template and FTC disclosure basics.

Bree Flemings
October 26, 2026
10
Pricing & rates
cpm
CPM Calculation for Influencer Marketing: Is That Creator Quote Worth It?
For brands
Pricing & rates

CPM Calculation for Influencer Marketing: Is That Creator Quote Worth It?

How to do a CPM calculation for a creator quote: the formula, hypothetical worked examples, how to compare with your ad CPM, and when a higher CPM pays off.

Bree Flemings
October 26, 2026
11
Campaigns
ads
Meta Ad Library: Find Competitors' Black Friday Ads and Brief a Creator to Beat Them
For brands
Campaigns

Meta Ad Library: Find Competitors' Black Friday Ads and Brief a Creator to Beat Them

How to search the Meta Ad Library for competitors' Black Friday ads, what it shows and hides, and how to turn the patterns into a creator brief.

Bree Flemings
October 26, 2026
11
UGC
ugc
UGC Creators: How to Find and Hire One Before Black Friday
For brands
UGC

UGC Creators: How to Find and Hire One Before Black Friday

How brands find, vet and hire UGC creators: where to look, what to check, pricing, usage rights and a dated timeline to get videos before Black Friday.

Bree Flemings
October 26, 2026
11
Campaigns
gifting
Influencer Gifting: 7 Mistakes That Get Your PR Box Ignored (+ Gifting Note Examples)
For brands
Campaigns

Influencer Gifting: 7 Mistakes That Get Your PR Box Ignored (+ Gifting Note Examples)

Seven influencer gifting mistakes that get PR boxes ignored, with copyable gifting note templates, FTC disclosure basics and how to track gifted posts.

Bree Flemings
October 26, 2026
10
Put it to work

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