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The Jem Social Blog

Creator marketing, minus the guesswork.

Playbooks for brands booking UGC creators and influencers, and for creators turning content into paid deals. Written by the team that runs both sides of the marketplace.

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Influencer Marketing Tips
launch
Case Study: How Kahlab Plans to Reach 1,000 Paying Subscribers with Jem Social’s Influencer Discovery Tool
For brands
Influencer Marketing Tips

Case Study: How Kahlab Plans to Reach 1,000 Paying Subscribers with Jem Social’s Influencer Discovery Tool

How Kahlab plans to use local creators, free studio sessions and Jem Social's influencer discovery tool to launch in Houston and reach 1,000 paying subscribers.

Bree Flemings
Founder & CEO, Jem Social
August 8, 2025
4

Latest posts

UGC
agency
UGC Agency vs UGC Platform: Which Should You Use?
For brands
UGC

UGC Agency vs UGC Platform: Which Should You Use?

A UGC agency runs the work for you. A UGC platform gives you the tools to run it yourself. Here is how to choose, with a free way to start.

Bree Flemings
November 5, 2026
6
Influencer Marketing Tips
marketplace
Instagram Creator Marketplace: How Brands Use It
For brands
Influencer Marketing Tips

Instagram Creator Marketplace: How Brands Use It

How brands use the Instagram creator marketplace: eligibility, finding and messaging creators, and where Jem Social fits next to Meta's hub.

Bree Flemings
November 5, 2026
6
Influencer Marketing Tips
media kit
Influencer Media Kit: What to Include (With a Template)
For creators
Influencer Marketing Tips

Influencer Media Kit: What to Include (With a Template)

An influencer media kit shows brands your stats, samples and rates. Here is what to include, plus a fill-in template and how to keep it current.

Bree Flemings
November 4, 2026
6
UGC
portfolio
UGC Portfolio: What to Include and How to Build One
For creators
UGC

UGC Portfolio: What to Include and How to Build One

A UGC portfolio shows brands your best sample videos, your services and how to reach you. Here is what to include and how to build one with no clients.

Bree Flemings
November 4, 2026
6
Influencer Marketing Tips
tiktok
TikTok Creator Marketplace: How Brands Find Creators in 2026
For brands
Influencer Marketing Tips

TikTok Creator Marketplace: How Brands Find Creators in 2026

TikTok Creator Marketplace is part of TikTok One. Here is how brands find, brief and pay creators there, what to check first, and when to use something else.

Bree Flemings
November 3, 2026
6
UGC
ads
UGC Ads: How to Brief Creators for Ads That Convert
For brands
UGC

UGC Ads: How to Brief Creators for Ads That Convert

UGC ads are creator-style videos used as paid ads. Learn how to brief creators, set usage rights and test hooks so your ads are ready to run.

Bree Flemings
November 3, 2026
6
Influencer Marketing Tips
market
Influencer Marketplace: How It Works and How to Choose One
For brands
Influencer Marketing Tips

Influencer Marketplace: How It Works and How to Choose One

An influencer marketplace connects brands with creators in one place. Learn how it works, how it differs from an agency, and how to choose one.

Bree Flemings
November 2, 2026
6
Influencer Marketing Tips
income
How Do Influencers Make Money? 8 Income Streams
For creators
Influencer Marketing Tips

How Do Influencers Make Money? 8 Income Streams

How do influencers make money? Eight income streams, from brand deals and UGC to affiliate links and memberships, plus how to start earning.

Bree Flemings
November 2, 2026
6
Influencer Marketing Tips
influencer
How to Become an Influencer (and Start Getting Paid)
For creators
Influencer Marketing Tips

How to Become an Influencer (and Start Getting Paid)

How to become an influencer: pick a niche and platform, post consistently, build a media kit and pitch brands. A step-by-step plan for beginners.

Bree Flemings
November 1, 2026
6
Put it to work

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