Enter any public TikTok username to see a creator's engagement rate from their latest videos, by views and by followers. Or type in the numbers yourself and compare them with 2026 benchmarks.
TikTok engagement falls as accounts grow, but less sharply than on Instagram. Compare creators within the same tier.
| Tier | Followers | Poor | Below avg | Average | Good | Excellent |
|---|---|---|---|---|---|---|
| Nano | 1K–10K | <3% | 3–5% | 5–8% | 8–12% | >12% |
| Micro | 10K–100K | <2% | 2–3.5% | 3.5–6% | 6–9% | >9% |
| Macro | 100K–1M | <1% | 1–2% | 2–4% | 4–7% | >7% |
| Mega | 1M+ | <0.5% | 0.5–1.2% | 1.2–2.5% | 2.5–5% | >5% |
Sources: Collabstr, HypeAuditor 2026 Benchmark Report, Modash, Social Cat. Benchmarks are averages across niches. Fashion and beauty usually run lower; education and finance usually run higher.
TikTok engagement counts likes, comments and shares. You can measure it against views or against followers:
For an account, take the median across the last 10–15 videos and skip pinned ones. The lookup above does this automatically from the latest videos.
TikTok shows videos to people who don't follow the account, so a single video can pick up thousands of likes while the follower count barely moves. That pushes engagement by followers higher than on Instagram. Compare TikTok creators with TikTok benchmarks, and use the engagement rate calculator for Instagram accounts.
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