INFLUENCER MARKETING GLOSSARY

Every term.
Zero confusion.

From EMV to UGC, nano to mega — your completereference for influencer marketing. Built for brands andcreators who want to speak the language fluently andmove fast.

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A!liate Marketing

Brand

Creator

A performance-based model where creators earn a commission foreach sale or action driven through their unique tracking link or promocode. Brands only pay for proven results — making it one of the lowest-risk influencer structures for any budget.

A performance-based model where creators earn a commission foreach sale or action driven through their unique tracking link or promocode. Brands only pay for proven results — making it one of the lowest-risk influencer structures for any budget.

Audience Demographics

Brand

Creator

Data points describing a creator's follower base — age, gender, location,language, and interests. Reviewing demographics before bookingensures your campaign reaches potential customers, not just a bignumber.

A performance-based model where creators earn a commission foreach sale or action driven through their unique tracking link or promocode. Brands only pay for proven results — making it one of the lowest-risk influencer structures for any budget.

Ambassador

Brand

Creator

A creator in a long-term recurring partnership with a brand —representing them consistently across multiple campaigns over time.Ambassadors build stronger audience trust and brand recall than one-off sponsored posts.

A performance-based model where creators earn a commission foreach sale or action driven through their unique tracking link or promocode. Brands only pay for proven results — making it one of the lowest-risk influencer structures for any budget.

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