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The percentage of visitors who navigate away from a site after viewing only one page.

When customers or employees enthusiastically promote and defend a brand to their networks, often as a result of positive experiences or loyalty programs.

A person who represents and promotes a brand to their audience, typically having a long-term association with the brand.

A partnership between a brand and an influencer to promote products or services.

A paid collaboration agreement between a brand and creator. A solid brand deal outlines compensation type (flat fee, affiliate, gifted, or hybrid), content deliverables, usage rights, posting schedule, and FTC disclosure requirements.

The value and strength of a brand as perceived by customers, influenced by influencer partnerships that resonate authentically with audiences.

Measurement and analysis of key performance indicators from an influencer marketing campaign to assess effectiveness and ROI.

A document sent to creators outlining campaign goals, brand messaging, content requirements, posting deadlines, and required hashtags or links. A tight brief reduces revision cycles and produces more consistent, on-brand output.

Evaluating the strengths and weaknesses of competing brands.

The use of various promotional techniques and channels to increase the reach and impact of your content beyond its original audience, including social sharing, influencer marketing, and paid advertising.

A schedule outlining when and what content will be posted by an influencer.