Triller case study · Nano and micro influencers40 creators. $1,500.10,000+ conversions.

When a US TikTok ban looked likely in January 2025, many brands paused and waited. Triller, the short-form video platform, moved instead. It used Jem Social to book 40 nano and micro influencers for $1,500, and the two-week campaign drove 10,000+ conversions at about $0.15 each, with zero agency fees.

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Triller × Jem Social2-week campaign

Creators booked: 40
Time to book: < 72 hours
Creator budget: $1,500
Agency fees: $0
Conversions tracked: 10,000+
Cost per conversion: $0.15

$1,500 ÷ 10,000 conversions. Tracked in Jem Social.

Triller campaign results

$0.15cost per conversion

10,000+conversions tracked through Jem Social

40nano and micro creators booked in 72 hours

9%click-to-conversion rate

Brand: Triller, the short-form video platform
The challenge: Reach Gen Z and music-first audiences on a test budget, with no agency
What Jem Social did: Found and booked 40 nano and micro creators in 72 hours, then tracked every result
Result: 10,000+ conversions at about $0.15 each, with zero agency fees

The brief

Test creators without an agency or a big budget.

On the night of January 18, 2025, TikTok went dark in the US as a federal ban took effect. It came back the next day, but nobody knew how long that would last. While brands scrambled for backup plans, Triller took action.

Triller wanted to:

Reach Gen Z and music-first audiences where they already spend time.
Promote its newest in-app features with real people using them.
Stay ahead of the social media curve while TikTok's future was uncertain.

The catch: Triller wanted to test influencer marketing without hiring an agency or committing a big budget. Instead of juggling dozens of creator emails, spreadsheets and DMs, it ran the whole campaign on Jem Social.

01 · Find

Filtered creators with data, not guesses

Jem Social's search filtered creators by niche, location, engagement rate and audience interests.

02 · Book

Booked 40 creators in under 72 hours

No long onboarding and no agency in the middle. The campaign was live in days, not weeks.

03 · Manage

Kept every brief and deadline in one place

Campaign briefs, timelines and content tracking lived in one dashboard instead of 40 inboxes.

04 · Track

Watched conversions and reach live

Triller saw conversions, reach and return as posts went live, so nobody had to guess what worked.

The budget

Where $1,500 went.

All of it went to creators. There was no agency retainer and no markup, so every dollar paid for a post from someone Triller's audience already follows.

$1,500total creator budget
$37.50average per creator ($1,500 ÷ 40)
$0agency fees

Every dot is one creator

$0.15per conversion, across 10,000+ conversions tracked through Jem Social

Cost per conversion = $1,500 ÷ 10,000 conversions, tracked directly through Jem Social.

The creators

Why Triller picked nano and micro influencers.

Triller didn't chase mega stars. It focused on creators with real influence in specific communities: nano influencers and micro influencers with strong engagement.

1K–10Kfollowers: nano influencers

10K–50Kfollowers: micro influencers

The brief each creator gotRuns 2 weeks

1 TikTok or Instagram Reel showing how they use Triller.
1 Instagram Story with a call to action.
Tag Triller and link to the app download in every post.
Be playful and creative, just like the platform. Authentic beat polished.

Timeline

Live in days, done in two weeks.

Hours 0 to 72
40 creators booked
Triller filtered, picked and booked 40 nano and micro creators on Jem Social.
Weeks 1 to 2
Posts go live
Reels, TikToks and Stories roll out, each one tagging Triller and linking to the download.
Wrap-up
10,000+ conversions
Every conversion is tracked back through Jem Social, at about $0.15 each.

The results

What Triller got back.

40 influencers booked in 72 hours, without an agency.
10,000+ conversions tracked directly through Jem Social.
A 9% click-to-conversion rate on creator links.
A ripple effect from reposts, duets and shares.
Zero agency fees: 100% of the budget went to creators.

“This campaign gave us better ROI than most ad spends—and way more organic hype. Jem made the process so easy, we’re already planning our next drop.”
Triller team

Right audience, right budget

Nano and micro creators reach the communities they post for, and they cost a fraction of a big name.

Matched by data

Triller didn't guess who to hire. It used niche, location, engagement and audience filters to find the right creators.

Speed to launch

Booking took under 72 hours, so the campaign landed while people were still deciding where to post.

Content at a test-budget price

$1,500 bought original videos and Stories from 40 creators, at an average of $37.50 each.

The playbook

How to run a $1,500 micro influencer campaign.

This is for app founders and marketers who want to test creators before they commit a big budget. Here's Triller's campaign, step by step, so you can copy it.

Set the budget per creator, not per campaign.
Triller's $1,500 covered 40 creators, about $37.50 each. Decide how many creators you want in the mix, then work out the rate.
Book nano and micro creators in your niche.
Filter by niche, location, engagement rate and audience interests. Triller booked 40 creators with 1K to 50K followers in under 72 hours.
Keep the deliverables simple.
One TikTok or Reel showing the app in use, one Instagram Story with a call to action, and a tag plus a download link in every post.
Send every post to a tracked link.
That's how Triller counted 10,000+ conversions and a 9% click-to-conversion rate instead of guessing from likes.
Run it for two weeks, then rebook the winners.
A short window keeps the posts landing close together. Afterward, rebook the creators who drove the most conversions. On Jem Social, rebooking takes one click.

FAQ

Questions about the Triller campaign.

How much did Triller spend on influencer marketing?

Triller spent $1,500 on its Jem Social campaign, and all of it went to creators, with zero agency fees. That covered 40 nano and micro creators, an average of $37.50 each.

How many conversions did the Triller campaign drive?

The campaign drove 10,000+ conversions tracked through Jem Social, at about $0.15 per conversion ($1,500 ÷ 10,000). Clicks on creator links converted at a 9% rate.

What is a nano influencer?

A nano influencer is a creator with roughly 1,000 to 10,000 followers. Nano creators tend to have small, close-knit audiences in one niche, which makes their posts feel personal and keeps their rates low.

What is a micro influencer?

In Triller's campaign, micro influencers were creators with 10,000 to 50,000 followers. Many brands stretch the micro tier up to 100,000 followers. Micro creators reach more people than nano creators while still posting to a focused community.

How long did the Triller campaign take?

Jem Social booked all 40 creators in under 72 hours, and the campaign ran for two weeks from the first posts to the final results.

What did the creators post for Triller?

Each creator posted one TikTok or Instagram Reel showing how they use Triller and one Instagram Story with a call to action. Every post tagged Triller and linked to the app download.

Can I run a micro influencer campaign like Triller's?

Yes. Jem Social's Influencer Finder searches 30M+ UGC creators and influencers by niche, budget, follower count and engagement rate. Hold payment in escrow until content ships and track results per creator. It's $69/mo (reg. $99) after a 7-day free trial.

Got an app to grow?

Find nano and micro creators your users already follow with Influencer Finder, pay them through escrow, and track every post and conversion in one place on Jem Social.

Start free 7-day trial → See how it works for apps

$69/mo (reg. $99) after 7-day free trial · Cancel anytime

Creator? Get booked for campaigns like this →

Triller campaign results

Test creators without an agency or a big budget.

Filtered creators with data, not guesses

Booked 40 creators in under 72 hours

Kept every brief and deadline in one place

Watched conversions and reach live

Where $1,500 went.

Why Triller picked nano and micro influencers.

Live in days, done in two weeks.

40 creators booked

Posts go live

10,000+ conversions

What Triller got back.

Right audience, right budget

Matched by data

Speed to launch

Content at a test-budget price

How to run a $1,500 micro influencer campaign.

Set the budget per creator, not per campaign.

Book nano and micro creators in your niche.

Keep the deliverables simple.

Send every post to a tracked link.

Run it for two weeks, then rebook the winners.

Questions about the Triller campaign.

How much did Triller spend on influencer marketing?

How many conversions did the Triller campaign drive?

What is a nano influencer?

What is a micro influencer?

How long did the Triller campaign take?

What did the creators post for Triller?

Can I run a micro influencer campaign like Triller's?

Got an app to grow?

Triller Micro Influencer Case Study: $0.15 per Conversion

🚀 How Triller Booked 40 Creators for $1,500 and Got 10,000+ Conversions Using Jem Social

🎯 The Objective: Build Awareness Without Breaking the Bank

🤝 The Jem Social Approach

💡 The Strategy

📈 The Results

💬 What Triller Said:

🚀 Why It Worked

🔮 Final Thoughts: Don’t Sleep on Creator Marketing

Access over 30 million creators on Instagram, TikTok and Youtube.

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