How Influencers Are Helping Food Trends Explode and the Apps Ride That Wave

The hottest food trends take over timelines, ignite cravings and drive major app downloads.Here’s how influencers are serving up cultural flavor and big wins for brands.

Why Food Trends Are a Brand’s Best Friend

Food is universal, it sparks conversation, nostalgia and curiosity. Influencers make those moments bigger by adding personality, storytelling and urgency that moves people from scrolling to downloading. When a food trend hits, being part of the conversation early gives your app the edge over your competitors.

Pro tip: If your brand can tie into a cultural or seasonal food trend, don’t wait for the buzz to pass, own your spot in the feed while everyone’s watching! 

Post your campaign on Jem Social today and tap into influencer momentum.

Tasty’s Seafood Boil Campaign Steps into the Spotlight

Tasty teamed up with food influencers to showcase indulgent seafood boil spreads. The content became an experience, with steaming pots and vibrant table spreads that made audiences stop mid-scroll.

The posts got people talking while also pushing them to take action, sharing recipes and downloading food delivery apps linked in captions. By leaning into a crave-worthy visual trend and pairing it with influencer storytelling, Tasty turned casual viewers into engaged customers.

Whisk’s Luxury Chocolate Play Creates Luxe Social Moments

Food luxury trends are booming, and Dubai’s famous chocolate creations are the latest obsession. Whisk partnered with influencers to feature decadent recipes. Think molten cakes, gold-dusted truffles and elegant desserts.

Influencers took audiences on the journey of sourcing premium chocolate, plating with flair and making every bite look like a five-star experience. Downloads surged as viewers wanted to try the “Dubai chocolate” trend at home.

African Cuisine Shines on TikTok and Beyond

African cuisine, rich in heritage, spices and presentation has been making waves on social media thanks to influencers showcasing recipes like jollof rice, suya and egusi soup. Cooking apps like SideChef and Whisk are tapping in by working with influencers who share authentic recipes, cooking tips and cultural context. Influencers from across the diaspora have been transforming feeds with crave-worthy content.

By collaborating with these influencers, apps are helping amplify cultural pride and expand audiences’ palates. This kind of content doesn’t fade quickly because it’s rooted in both flavor and heritage, giving it staying power.

How Your Brand Can Jump on the Next Food Trend

• Stay tapped into trending recipes, cultural food moments and seasonal dining shifts.
• Keep influencers on standby to create timely, authentic content.
• Make the leap from trend to action easy, link directly to your app, service or signup page.

Make your brand part of the next viral food story. Book influencers today and step into the spotlight before the trend cools down!