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A specific page designed for a user to land on after clicking a link.

A method used in digital marketing to identify new users or customers who resemble a company's existing customers, in terms of interests and behaviors, on platforms like Facebook and Instagram.

An influencer with a large following, typically ranging from hundreds of thousands to millions of followers.

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A package of information and statistics provided by influencers to brands, showcasing their audience demographics, engagement rates, and previous collaboration examples.

The Meta Business Partner program is an accolade awarded by Meta to companies that demonstrate exceptional capabilities in driving business growth across Meta platforms. To attain the partner badge, companies are required to meet rigorous criteria outlined by Meta, which include showcasing technical proficiency, establishing a proven track record in fostering business expansion, and achieving a substantial level of ad spend or business pages managed.

An influencer with a smaller, but highly engaged, audience, often focused on a specific niche.

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A creator with 1,000–10,000 followers. Nano-influencers have highly engaged niche audiences and charge significantly less than larger creators. For budget-conscious brands, booking multiple nanos can outperform a single macro-influencer deal.

The specific topic, interest, or community a creator focuses on — fitness, sustainable fashion, gaming, parenting, local food, etc. Niche alignment between creator and brand is one of the strongest predictors of campaign performance and conversion rate.

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