Key takeaways
- The most copyable influencer marketing examples pair a few well-matched creators with one goal and one measured result.
- Seven of the ten campaigns here boosted creator posts as ads (Spark Ads or partnership ads), so get ad usage rights in the contract up front.
- Small budgets can work: Triller's 40-creator campaign cost $1,500 in creator fees.
- The strongest evidence comes from A/B tests that compare creator ads with your usual ads, as Daily Drop and Teknasyon did on Meta.
- Disclose every paid or gifted post inside the content itself, following FTC guidance.
Last updated: October 2026
Good influencer marketing examples include Triller booking 40 nano and micro creators for $1,500, Goodcall turning creator videos into TikTok ads to win small-business sign-ups, and Chipotle pairing its #GuacDance challenge with a free guac offer. What they share is one clear goal, creators who fit the audience, and a result someone actually measured.
This guide covers 10 real campaigns across TikTok, Instagram, Facebook and YouTube. Every result links to the brand's own release or the platform's official case study, and each example ends with what a small brand can copy. It is written for founders and marketers planning a first or second creator campaign without an agency budget.
How to read the results in these examples
Case studies are not equal evidence. Before you borrow a number, check how it was measured:
- A/B tests: The brand ran its usual ads with and without creator ads at the same time. Daily Drop and Teknasyon below used this setup in Meta Ads Manager. It is the strongest evidence in this list.
- Before and after: Results compared with an earlier period, like Shufersal's sales against the two weeks before launch. Useful, though other things may have changed too.
- Brand lift studies: Surveys that compare people who saw the ads with people who did not, such as 7 Brew's ad recall lift.
- Totals: Raw counts like video submissions or tracked conversions. Good for scale, weaker for cause and effect.
Most of these case studies were published by the platform that sold the ads, so they show campaigns that worked. Treat them as proof that a tactic can work. Your own numbers will differ.
Influencer marketing campaign examples that drove sales and sign-ups
1. Triller: 40 nano and micro creators for $1,500
- What they did: Triller booked 40 nano and micro creators through Jem Social with a total creator spend of $1,500, an average of $37.50 per creator.
- The result: More than 10,000 tracked conversions at about $0.15 each, according to Jem Social's pricing page.
- What a small brand can copy: Spread a small budget across many small creators instead of betting it all on one account. Give each creator their own link or code so you can see who drove results, then rebook the winners.
2. Goodcall: creator videos turned into TikTok ads
- What they did: Goodcall sells an AI phone assistant to small businesses. It partnered with several creators through TikTok Creator Marketplace, asked for 15 to 30 second videos with one clear message and quick transitions, then ran the best ones as Spark Ads (ads built from organic TikTok posts) aimed at business owners.
- The result: TikTok's case study reports that Goodcall's cost per new sign-up fell from $185 to $7, with more than 6,000 new sign-ups and a 75% retention rate. TikTok credits its targeting tools as well as the creator videos.
- What a small brand can copy: Creator content works for software and B2B, too. Ask for short videos with one message, test several, and only put ad spend behind the ones that already perform.
3. Isle of Paradise: boosting creators who already posted
- What they did: The vegan beauty brand's Glow Drops were already getting organic attention on TikTok. It contacted creators through TikTok Creator Marketplace who had already posted their own testimonials about the product, and worked with them to reuse those videos as Spark Ads.
- The result: TikTok's Spark Ads guide reports a 500% ROI, 45 million video views and a 68% increase in revenue per week.
- What a small brand can copy: Search your tags, mentions and product name before you recruit anyone new. A creator who already likes your product is the easiest yes, and their video has already shown it can hold attention. Get permission and paid usage rights in writing.
Want to run a campaign like Triller's? Find nano and micro creators by niche and city in Jem's Influencer Finder, send your brief with one-click invites, and pay through escrow when you approve their posts. Start a 7-day free trial.
Examples for product launches and local markets
4. Shufersal: one food creator, then three more
- What they did: To launch a ready-to-bake cookie dough line, the supermarket chain had one popular food creator make four TikTok videos for the brand's account, each showing a different recipe. Three more creators then made Duets responding to one of the videos, and the set ran as Spark Ads.
- The result: Per the same TikTok guide, sales rose 251% compared with the two weeks before the campaign, and the online share of sales jumped from 10% to 37%.
- What a small brand can copy: For a launch, ask one creator for several use-case videos rather than a single post. Use Duets or Stitches to add more voices cheaply, and compare sales against the weeks before launch.
5. 7 Brew: zip-code targeting on a modest budget
- What they did: The drive-thru beverage chain, with more than 300 locations, ran its first major media campaign on TikTok with what the case study calls modest budgets. It tested more than 25 videos, mixing nostalgic trends, behind-the-scenes clips and user-generated content run as Spark Ads, and targeted more than 300 zip codes.
- The result: A brand lift study in TikTok's case study measured a 26.9% lift in ad recall and a 6% lift in brand awareness, and the account added 57,953 followers.
- What a small brand can copy: If you sell in specific places, target the zip codes around them and recruit creators who live there. Test several content styles at once and let the numbers pick the winner.
6. Kahlab: a local launch plan built on gifted experiences
- What they're doing: Kahlab, a subscription for podcast studios, content studios and coworking space, is launching in Houston with plans for Dallas, New York City, Los Angeles and Miami. Its plan, described in Jem's Kahlab case study, is to find Houston creators in the remote work and founder space, then give each one five free studio or coworking bookings, a podcast session, a photoshoot, premium coworking access and a VIP invite to the launch event. Creators post Reels, Stories, TikTok workspace tours and LinkedIn reflections tagged #BookedAtKahlab with referral links, and the best posts get geo-targeted paid ads.
- The result: None published yet. This is a plan, with a goal of 1,000 paying subscribers.
- What a small brand can copy: If your product is an experience, gift the experience instead of paying a fee. Give every creator a referral link and one shared hashtag so you can see which posts bring customers. Gifted posts still need a disclosure (more below).
Examples for app installs and leads
7. Teknasyon: creator ads inside an app install campaign
- What they did: Teknasyon added creator-led video partnership ads to its usual Meta Advantage+ app campaigns for the Getcontact app. Partnership ads run from both the brand's handle and the creator's, which helps them reach new audiences. It A/B tested its usual ads alone against usual ads plus partnership ads, shown to US adults.
- The result: Meta's case study reports 56% lower cost per app install, 50% lower cost per in-app purchase and twice as many in-app purchases in the group with creator ads, in a test run October 9 to 23, 2025.
- What a small brand can copy: Add creator videos to the install campaign you already run and test them against a control. You learn what the creators added without starting a separate campaign from scratch.
8. Daily Drop: the founders as the creators
- What they did: The travel newsletter featured its own co-founders as the creators in Meta partnership ads with a Sign up button, and ran them next to its usual image and video ads. It A/B tested that mix against its usual ads alone.
- The result: Meta's case study reports 9% more leads and 4% lower cost per lead for the mix, in a test run September 10 to 30, 2026.
- What a small brand can copy: You can test creator-style ads before hiring anyone. A founder talking to camera is a fair first test, and it gives you a baseline to beat when you bring in outside creators.
Influencer marketing examples built for awareness at scale
9. MAC Cosmetics: two beauty creators on YouTube Shorts
- What they did: To build awareness and consideration for its lipstick and foundation lines in India, MAC partnered with beauty creators Ankita Chaturvedi and Naina Bhan and ran their content as partnership ads on YouTube Shorts.
- The result: Google reports a 2.5 times better view-through rate and 66% lower cost per view than MAC's campaign using branded creative only.
- What a small brand can copy: Two well-matched creators are enough for a real test. Compare their videos against your own brand ads on the same platform, so you know what the creators added.
10. Chipotle: #GuacDance plus a free guac offer
- What they did: For National Avocado Day in 2019, Chipotle offered free guac on digital entrée orders and launched the #GuacDance TikTok challenge, set to Dr. Jean's guacamole song. YouTuber Brent Rivera signed on before launch.
- The result: Chipotle reported more than 250,000 video submissions, nearly 430 million video starts in six days and its biggest guac day ever, with more than 802,000 sides served. It called #GuacDance TikTok's highest-performing branded challenge to run in the U.S.
- What a small brand can copy: Tie the creator moment to a dated offer with one place to redeem it. The free guac gave fans a reason to act and gave Chipotle a sales number to report. A small-scale version could be a local creator challenge paired with a one-day in-store deal.
Patterns across these influencer marketing examples
- Organic first, paid second. Seven of the ten campaigns put ad spend behind creator posts, through TikTok Spark Ads, Meta partnership ads or YouTube partnership ads, and Kahlab plans to do the same. Write ad usage rights into the creator contract from day one so you can boost a winner fast.
- The clearest results came from comparisons. Daily Drop, Teknasyon and MAC all measured creator ads against their usual ads. Without a control, you can't tell what the creators added. Treat each creator video as a creative test.
- Several small creators give you more to learn from. Triller used 40 creators, Shufersal four and Goodcall several. More videos means more hooks to test. Our guide to micro-influencers covers when smaller creators are worth it.
- Fit came before reach. Goodcall aimed at business owners, MAC used beauty creators, Kahlab is targeting Houston founders and remote workers, and Isle of Paradise picked creators who already used the product.
- Every campaign asked for one action. Sign up, install the app, order guac, book a studio. One action makes the result easy to count.
Disclose every paid or gifted post
Every example above involves paid or gifted creator content, and US law expects it to be disclosed. The FTC's Disclosures 101 guide says a "material connection" includes payment and free or discounted products, so gifted studio sessions like Kahlab's count too. Put these rules in your brief:
- Keep it with the post. The disclosure belongs in the post itself, where it is hard to miss. A bio, the end of a video or text hidden behind "more" is not enough.
- Put it in the video. For video, the disclosure should appear in the video, not only in the caption. Saying it and showing it on screen is more likely to be noticed.
- Use plain words. "Ad," "sponsored" or "Thanks to [brand] for the free product" work. Vague tags like "sp," "spon" or "collab" don't.
- Don't lean on platform labels alone. Paid partnership tags help, but the FTC says to use them in addition to a clear disclosure. Creators also can't describe experiences with a product they haven't tried, so ship product early.
Plan your first campaign this week
- Pick one goal and one number. Sales with codes, sign-ups, installs or store visits. Choose it before you choose creators.
- Write the brief. The free Campaign Brief Generator builds one with deliverables, content direction and FTC disclosure language.
- Find creators who already fit. Start with people already posting about your product or category, then build a shortlist of 10 to 20 nano and micro creators by niche or city. Our guide to finding micro-influencers walks through it, and the Influencer Finder filters creators by niche, city, follower count, engagement rate and rate.
- Ask for short videos and ad rights. Two or three hooks per creator, 15 to 30 seconds each, with Spark Ads or partnership ad permissions in the contract.
- Post, then boost the winners. Let posts run organically, then put spend behind the top performers next to your usual ads, so you have a comparison.
- Do the math and rebook. Divide spend by results to get your cost per sale or sign-up, and rebook the creators who delivered.
Ready to book your first creators? Try Jem's Influencer Finder free for 7 days, shortlist 10 creators in your niche or city, and send your first brief this week. Plan details are on the pricing page.
FAQ
What is an example of influencer marketing?
One example is Triller: it booked 40 nano and micro creators on Jem Social for $1,500 in total and tracked over 10,000 conversions, roughly 15 cents per conversion. A bigger example is Chipotle's #GuacDance TikTok challenge, which paired creators with a free guac offer and drew more than 250,000 video submissions. In both, the brand had one goal and measured one result.
What makes an influencer marketing campaign successful?
The campaigns in this guide had three things in common: creators whose audience matched the buyer, one clear action such as a sign-up or purchase, and a result measured against something. Most also put ad spend behind the creator posts that performed best organically. Testing creator ads against your usual ads, as Daily Drop and Teknasyon did on Meta, shows what the creators actually added.
Can a small business do influencer marketing on a small budget?
Yes. Triller's campaign used $1,500 across 40 nano and micro creators, and Daily Drop tested creator-style ads using its own co-founders. Gifting can also work when your product is an experience, which is the plan behind Kahlab's Houston launch. Start with a few small creators, track each one with a link or code, and rebook the ones who deliver.
Do influencers have to disclose paid or gifted posts?
Yes. FTC guidance says creators must disclose any material connection to a brand, which includes payment and free or discounted products. The disclosure should sit in the post or video itself in plain words like "ad" or "sponsored," not only in a bio or a pile of hashtags. Brands should put these disclosure rules in every brief.
