Key takeaways
- TikTok One needs at least 1,000 followers, but direct pitches and marketplace campaigns can work earlier.
- Brands look at reach, reliability and business results, so build a clear niche and deliver on time.
- Lead every pitch with a specific video idea, proof from your analytics and a clear rate.
- Price usage rights and exclusivity separately from the post itself.
- Turn on TikTok's commercial content disclosure for every sponsored video.
Last updated: November 2026
To get brand deals on TikTok, make your profile easy for brands to read, apply to open campaigns in TikTok One or on a creator marketplace, and pitch brands directly with a specific content idea. TikTok One requires you to have at least 1,000 followers, but you can start earning from brands before that through direct pitches and gifted or UGC work.
This guide is for creators who want their first paid or gifted TikTok brand deal, or want more of them. It covers where deals come from, how to pitch, what to charge, and how to disclose a sponsored video correctly.
How TikTok brand deals work
A brand deal is an agreement where a brand pays you, or sends you a product, to make content that features it. The brand usually wants one of two things: a video posted on your account to reach your audience, or a video you deliver for the brand to use on its own channels or in ads.
Brands judge creators on three things. TikTok's own guidance for creators describes them as reach (views, engagement and completion), reliability (responsive, on time, clear communication) and business results (content that drives clicks, purchases or sign-ups). You can work on all three before you ever talk to a brand. Source: TikTok One best practices for creators, last updated June 2026.
Get your profile brand-ready first
Brands look at your profile before they reply to anything. Spend an hour on it before you pitch.
- Say what you make. Write a bio that names your niche in plain words, such as skincare routines, budget travel or home workouts.
- Add a contact email. Brands and TikTok both use it to reach you about opportunities.
- Pin your best three videos. Pick videos that show your niche, your style and your best results.
- Post consistently in one category. TikTok says a clear niche helps advertisers find you by industry in TikTok One search.
- Build a media kit. A one-page summary of your niche, audience, average views and services saves time on every pitch. Jem Social has a media kit tool, and our guide to the influencer media kit shows what to include.
Join TikTok One, TikTok's official brand deal platform
TikTok One is TikTok's platform where creators find brand opportunities, collaborate with advertisers and get paid. As of November 2026, TikTok says you must be at least 18, live in a country or region where TikTok One has launched, and follow its Community Guidelines and Branded Content Policy. To take part in brand opportunities you also need at least 1,000 followers and must meet any extra requirements the brand sets, which vary by project.
TikTok lists three ways to join a project:
- Direct invitation. A brand invites you. You find it under Monetization notifications in your TikTok inbox, review the project and tap I'm interested. You can accept the payment offer or choose Negotiate.
- Open application. You apply to an open project and may need to answer eligibility questions. The brand or TikTok decides whether to accept you. TikTok also limits how many applications you can send each week.
- Invite link. A brand shares a link. You have 7 days to accept before it expires. This route supports offline payment and pricing only, so there is no in-app negotiation.
Before you click any invite link, TikTok advises you to confirm the sender is a known brand contact, check that the link domain starts with tiktok.com, and never enter bank passwords, full card details or one-time passwords on an invite page. Sources: About TikTok One for creators and How creators can find and join TikTok One projects.
How TikTok One pays
TikTok describes three payment models. Base pay only is a flat fee based on the deliverables, and can be negotiable or not. Revenue share only pays you based on the video's performance and the advertiser's ad spend, and applies to in-feed ads only. Base pay plus revenue share combines both and is not negotiable. The project details show which model applies. Source: About TikTok One creator payment models, last updated April 2026.
Browse open campaigns on a creator marketplace
TikTok One is not the only route. Creator marketplaces collect campaigns from many brands in one place, which helps when you are under the follower minimum or want more options.
The Jem Social Opportunity Board is a public page where creators browse open brand campaigns, both paid and gifted, across TikTok, Instagram, YouTube and UGC. Each listing shows the platform, deliverables, compensation and deadline. Check it often, because campaigns close on set dates. You can also use the gig board inside the app. Create a free profile at Jem Social to get your media kit ready for when a campaign fits your niche.
Pitch brands directly
Many deals start with a creator reaching out first. Brands rarely find small accounts on their own, so a short, specific pitch is often your best route. Aim for a handful of well-matched brands each week instead of a mass blast to every brand you can find.
- Pick brands you already use. Your real use makes the pitch credible and the video easier to make.
- Find the right contact. Look for a partnerships, influencer or marketing email on the brand's website. Email usually beats a DM.
- Lead with a video idea. Describe the concept in two sentences, such as the hook, the format and what viewers will learn.
- Show proof. Link two or three of your own videos, and share your average views and audience location from your TikTok analytics.
- State your offer and rate. Name the deliverable, the number of videos and your price. Use the influencer rate calculator if you are unsure.
- Follow up. If you hear nothing, send a short follow-up after a few days.
The brand pitch email generator gives you a starting draft. For a longer walkthrough with structure and wording, read how to pitch brands as a creator. If you want to send many pitches without the manual work, the Brand Pitch Tool offers access to 30,000+ brand contacts, AI-personalized pitches and automated follow-ups.
Turn videos you already made into deals
If you posted an organic video that features a brand's product and it performed well, tell the brand. Share the video link and the results, then propose a paid follow-up. You can also add TikTok videos to a deal you are already negotiating on another platform. Our guide to brand deals on Instagram covers that side, and the brand deals hub explains how deals work across platforms.
Brands also hire creators to make videos that run on the brand's own account or in ads, even when the creator does not post them. If you like making videos more than building an audience, read our guide to UGC brand deals.
Decide what to charge
There is no single TikTok rate. Your price depends on what you deliver and how the brand will use it. Think about these factors before you quote:
- Number and length of videos. Three videos cost more than one.
- Usage rights. If the brand wants to run your video as an ad or post it on its own channels, charge for that on top of the post.
- Exclusivity. If you cannot work with competitors for a period, price that restriction.
- Your results. Average views, engagement and past campaign results give you leverage.
- Extras. Raw footage, edits and revisions all take time.
Here is a worked example with made-up numbers, only to show the arithmetic. If you quote $150 per video for 3 videos, the base fee is $450. If the brand also wants ad usage rights and you add $100 per video, the total is $750. Your own numbers will differ, so check them with the rate calculator before you send a quote.
Disclose sponsored videos correctly
If you are paid or get free products to promote something, you need to say so. TikTok requires you to turn on its commercial content disclosure setting when a post promotes a brand, product or service. TikTok flags a video as commercial when it sees financial incentives, brand mentions or product recommendations. If you do not disclose properly, TikTok says the video may not be eligible for the For You feed. In the US, the FTC also has its own rules. Read the FTC's Disclosures 101 for social media influencers. Source for TikTok's rules: About the Commercial Content Disclosure setting.
TikTok also says that labeling a post as a Paid partnership does not affect how it recommends the content, based on an internal study it describes on that page. Projects you run through TikTok One activate the branded content disclosure automatically.
Land your first TikTok brand deal this week
Pick three brands you use, write one video idea for each, and send your first pitches today. Then apply to open campaigns, add your best videos to your media kit and check back for replies. To see paid and gifted campaigns you can apply to right now, browse the Jem Social Opportunity Board, or send pitches at scale with the Brand Pitch Tool.